Packaging & Closure Design E-Book: 
Essential Strategies for Maximizing Sales with Compelling Packaging

Get the professional insight to make your packaging stand out and create user preference! 

Your product is high-quality, but to the prospective buyer, it might be twenty on a shelf—or a hundred on a webpage. That's why package design and closure design greatly impact consumer buying habits. 

Consider these three facts: 

• Studies have shown that if people focus on a product on the shelf for more than three seconds, they are 63% more likely to buy it.
  
  
• If the person picks up the item, a sale becomes 96% more likely.
  
  
• If the closure design encourages consumers to pick up the product, the likelihood of them buying it increases significantly, and they're likely to become repeat buyers if the closure helps to give them a positive user experience. 

Designers face a multitude of these choices when developing a product packaging design. The challenge is understanding which package and closure design aspects are most attractive to buyers. 

Product package closure design, innovation, and technology drive sales, along with aesthetics, which plays a subconscious role in buying decisions. With all this in mind, you'll want to ensure that your product's closure will make the product both easy and economical to use. 

Why you need this. You'll learn which package and closure design aspects are most attractive to your buyers. You'll also find actionable insights about online shopping preferences, generational buyer personas and how they see your product.